Willard’s World Merch

Willard's World

Back in December 2023, I got to thinking how fun it would be to have more Willard merch using cute digital illustrations…sort of in the style of Hello Kitty, Richard Scarry and other vintage kids illustration influences. Sure, I have a treasure trove of photos but sometimes they don’t scale well and it can be hard to remove the background. The only problem? I had no confidence in my Adobe Illustrator skills (and even my regular analog illustration skills were rusty), and I also didn’t want to hire someone out because I could see this being something I’d want to add to and adjust pretty often.

I made the decision to dive in and figure it out! That led to my realizing that I also loved illustrating all kinds of anthropomorphic animals and I formed a whole new branch of my business (my animal art). However, now armed with a lot of confidence with Adobe Illustrator, I finally circled back and created some preliminary Willard’s World repeat prints/vectors!

I have two prints in two different colorways:

and you can see some product mock-ups below. Please comment and let me know if there are other products you’d like to see or other variations on these prints! I definitely plan to adapt the pajama Willard print to a Christmas theme as well! (as for the bucket hat–it’s not something I ever imagined doing but I felt strangely compelled to!)

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